Starting today, the brand experience is personal, more measurable, more rewarding and longer lasting than ever thought possible. Introducing Opal. At the core of Opal is a unique device that can be sewn into any garment. The device is small, durable, flexible and unnoticed by your customers. The user NEVER has to worry about charging or re-charging the battery. Once the garment is connected to the customer’s mobile device, the magic begins. As items are worn, they generate contextual and usage data that yield new insights into customer behavior. You can put these new insights to work with the accompanying Opal app, which gives you a direct channel to your customer.
This app may use your location even when it isn’t open, which can decrease device battery life.